Companies, especially large, can gain access to new technological solutions, innovations, intellectual property, human resources, knowledge, assets, ingenious processes, markets, customers and much more through start-up acquisitions. The addressed approach is a popular way for larger companies to battle the increasing level and pace of competition and a viable exit strategy for start-ups. However, acquiring companies must take extreme care when acquiring start-ups’ assets. The high level of integration can significantly impact the success of the acquisition and the overall market success of every newly combined company. In addition, it is in the interest of small(er) companies that explore profitable exit options to try to ensure continued market success even after the acquisition process. Every integration effort has to consider the specific market context, personnel involved, environment, vision and long-term goals and so on. The same applies to the merging approach.